Online sales and Marketing
Job Summary:
The Digital Marketing Manager will develop and implement the company’s web-based marketing strategy to promote the company’s brand, attract visitors and potential leads, and generate internet sales.
Supervisory Responsibilities:
- None.
Duties/Responsibilities:
- Plans and implements web-based marketing strategies and campaigns via the company’s website(s).
- Collaborates with web development and design teams; provides guidance on marketing-related aspects of the company’s web presence.
- Develops and expands company’s web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.
- Drafts, implements, maintains, and revises online marketing campaigns to drive sales and revenue to the company.
- Coordinates with other area team members to ensure active promotions and campaigns are represented on the website(s).
- Collaborates with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site(s).
- Maintains current knowledge of trends and developments in online marketing.
- Assists with budget preparation for marketing department.
- Performs other related duties as assigned.
Required Skills/Abilities:
- Extensive knowledge of marketing principles and strategies.
- Excellent written and verbal communication skills.
- Proven ability to plan and implement marketing campaigns.
- Excellent organizational skills and attention to detail.
- Excellent time management skills and ability to meet deadlines.
- Proficient with HTML and web design.
- Proficient with Microsoft Office Suite or similar software.
Education and Experience:
- Bachelor’s degree in Marketing, Business, Communications, or related field required.
- One to three years of related experience preferred.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Performance will be evaluated on
Important metrics for Digital Marketing Managers
§ Conversion rates
§ Cost per conversion (CPC)
§ Lead to close ratio
§ Return on ad spend (ROAS)
§ Cost per acquisition (CPA)
Job Summary:
The Digital Marketing Manager will develop and implement the company’s web-based marketing strategy to promote the company’s brand, attract visitors and potential leads, and generate internet sales.
Supervisory Responsibilities:
- None.
Duties/Responsibilities:
- Plans and implements web-based marketing strategies and campaigns via the company’s website(s).
- Collaborates with web development and design teams; provides guidance on marketing-related aspects of the company’s web presence.
- Develops and expands company’s web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.
- Drafts, implements, maintains, and revises online marketing campaigns to drive sales and revenue to the company.
- Coordinates with other area team members to ensure active promotions and campaigns are represented on the website(s).
- Collaborates with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site(s).
- Maintains current knowledge of trends and developments in online marketing.
- Assists with budget preparation for marketing department.
- Performs other related duties as assigned.
Required Skills/Abilities:
- Extensive knowledge of marketing principles and strategies.
- Excellent written and verbal communication skills.
- Proven ability to plan and implement marketing campaigns.
- Excellent organizational skills and attention to detail.
- Excellent time management skills and ability to meet deadlines.
- Proficient with HTML and web design.
- Proficient with Microsoft Office Suite or similar software.
Education and Experience:
- Bachelor’s degree in Marketing, Business, Communications, or related field required.
- One to three years of related experience preferred.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Performance will be evaluated on
Important metrics for Digital Marketing Managers
§ Conversion rates
§ Cost per conversion (CPC)
§ Lead to close ratio
§ Return on ad spend (ROAS)
§ Cost per acquisition (CPA)
Send your resume and cover letter and salary expectations to john@franklinwireless.com